The personalization trend has firmly entered our consciousness.

Cosmetic companies have noticed that it is the unique personalized approach that consumers expect when buying cosmetics. This trend has led not only educators but also cosmetic brands to talk about conscious care, skin needs, or skin care matching.

At the same time, many influencers have begun to create themselves as educators and repeat, more or less correctly, certain skin care slogans. As a result, you, the consumer, start buying more and more cosmetics because you believe it is suitable for your skin. We follow this trend because what we hear from many people around us aligns with the individual approach to your skin.

During the last 18 years in the beauty industry, I discovered 3 things:

  1. We are taught to DISLIKE ourselves, and we are constantly encouraged to improve our image (skin, body, hair, etc.) – which means we should buy and use more beauty products.
  2. We are said to be individuals, but at the same time, we are PROGRAMMED TO FOLLOW THE SAME skincare patterns, fixing some visible imperfections (to become flawless), but not eliminating the real cause of the problem.
  3. Under the guise of taking care of your skin, you BUY TOO MANY COSMETICS you usually don’t need. It’s not your fault. You were taught to be cosmetics-centric instead of skin-centric.