The personalization trend has firmly entered our consciousness.
Cosmetic companies have noticed that it is the unique personalized approach that consumers expect when buying cosmetics. This trend has led not only educators but also cosmetic brands to talk about conscious care, skin needs, or skin care matching.
At the same time, many influencers have begun to create themselves as educators and repeat, more or less correctly, certain skin care slogans. As a result, you, the consumer, start buying more and more cosmetics because you believe it is suitable for your skin. We follow this trend because what we hear from many people around us aligns with the individual approach to your skin.